The facts are startling - Research shows that up to 1 in 4 (over 1 million) Australian kids are skipping breakfast.

Kellogg’s® Breakfast Buddies® is a positive step to help kids receive the essential nutrients they need to start each day. Health professionals confirm that a complete breakfast (including a bowl of cereal) can help improve a child’s concentration, information retention and school performance.

Kellogg’s® Breakfast Buddies® include before school centres, schools, outback and indigenous communities, sporting clubs, child and learning forums and other community groups.

Breakfast Buddies® receive a donation of Kellogg’s® cereals and information on the importance of breakfast.

APPLICATION FORM 

If you think your group or centre could be one of the Kellogg's® Breakfast Buddies®, click below.

Online application form

Or if you'd prefer call the Consumer Contact Centre on 1800 000 474.

Selection criteria

Applicants must meet the following criteria;

• You are a community group or club that represent kids in need
• You can provide milk and utensils to supply breakfast for kids
• You promote the importance of a daily breakfast and a healthy active lifestyle for your club or school etc.

If this is you, then you could become one of Kellogg’s® Breakfast Buddies®.