Since 1906, when the first box of Kellogg's® Corn Flakes was produced in Battle Creek, Michigan, USA, Kellogg's® have always used recycled paperboard for both its carton and case material. Currently, there are more than two billion packs of Kellogg products every year that display the familiar 'Recycled' symbol.

However, it is not just the boxes and packets that you, as consumers of Kellogg products see, that are made from recycled materials. For example, most of the corrugated cases that we use to transport our products to the retail market are made from recycled board. In fact, the cartons used to package most of our breakfast cereals comprise around 95% recycled fibre.

But how does this help the environment? In Australia alone, Kellogg's® uses 12,000 tonnes of cardboard packaging made from recycled paper. This means that every year, we are helping to reduce the landfill waste stream by that amount. At home, you can help us continue this process by putting all waste board and paper into the recycle bins that are collected regularly by your local council.