The company grew quickly, adding such classic products as Kellogg’s® All-Bran® (1916) and Rice Krispies® (1928). The company soon became an international business, selling Kellogg’s® Corn Flakes in Canada in 1914. Kellogg manufacturing facilities were built in Sydney, Australia in 1928; and in Manchester, England in 1938. Today, Kellogg produces cereals in more than 15 countries and markets its products in more than 160 countries.

In 1930, amazed with his vast financial success, W.K. established a philanthropic Foundation, separate from the Company, to help people to help themselves. Today the W.K. Kellogg® Foundation is one of the world’s largest philanthropic institutions, funding projects in health, education, agriculture, leadership and youth.