The history of Snap®, Crackle® and Pop!®
Believe it or not, the youthful looking Snap®, Crackle® & Pop® are over 60 years old! They’ve had a few makeovers in their time though. Perhaps that’s how they keep their youthful glow.
Renowned illustrator, Vernon Grant, is the creator of Snap, Crackle and Pop. Grant painted and drew thousands of magazine and book illustrations for more than 60 years. His distinctive style is said to have influenced other famous artists such as Walt Disney .
It all started with Snap...
Snap was born in 1933, when he appeared on a
Kellogg's® Rice Bubbles® pack as a tiny gnome wearing a baker's hat and carrying a spoon.
Crackle and Pop joined him a bit later and by 1939, the three of them were enjoying all of the glories of fame and fortune - starring in movie shorts, comic strips and of course, on Kellogg's® Rice Bubbles® packs.
During World War II they posed patriotically in military clothing, urging consumers to "Save Time, Save Fuel, Save Work".
In 1949 they were updated from gnomes with huge noses and ears, to become more human, with boyish haircuts, smaller features and shorter hats. Their voices also dropped from elfin squeaks to sound more like children.
Snap®, Crackle® & Pop® hit the big time!
Snap, Crackle and Pop® continue to evolve as time passes. They like to keep in step with the latest fashions!
Snap, Crackle and Pop made their television debut in 1960. They couldn't have been more thrilled - as TV gave them the opportunity to do what they love best: sing!
Together they've appeared in hundreds of TV ads around the globe, with television enabling them to sing, dance and become increasingly animated. Their most popular song was released in 1963 and was used by Kellogg's® for four years.
The Hat's matter
Throughout their lengthy evolution, Snap, Crackle and Pop have always kept their distinctive hats.
Have you ever noticed what the hats tell you about them?
Snap's big creamy white hat is a baker's hat, and in his spare time he likes to whip up a steaming batch of fresh scones.
Crackle never takes off his striped stocking cap, in case he has time for a snooze.
But Pop is always ready for action in his military cap!
Around the world
In Australia and New Zealand, we know that Snap, Crackle and Pop take their names from the distinctive sing-song sound of Rice Bubbles® as they chatter away in a bowl of cold milk.
But did you realise that Rice Bubbles® make different sounds depending on which country they're in?
In Sweden, Snap, Crackle and Pop are called "Piff, Paff, Puff". In Germany they're known as "Knisper, Knasper, Knusper" (that's when Rice Bubbles speak German!) and in Mexico they're called "Pim, Pam, Pum"!
No matter what name they go by, this chattering trio are the first and longest running cartoon characters to represent a Kellogg's® product.