Some Kellogg’s breakfast cereal packs have been reduced in size.  New packs were in stores from mid July 2011.

We’ve reduced some pack sizes to keep our cereals affordable enough to fit within your weekly budget. These pack changes mean a slight increase in the price per kilo.

We don’t like making pack or price changes for our valued shoppers, and we’ve worked hard to keep prices down by absorbing increased costs over the past two years. However, as these costs continue to rise we’ve had to look at a more sustainable approach.

For you this change means, on average, an anticipated increase of 4 cents per serve, with the largest increase being 8 cents per serve.

The majority of Kellogg’s cereals are still less than 50 cents per serve, so our cereals continue to be one of the most affordable and best value breakfast options.

We’ve provided great quality breakfast cereals at affordable prices for over 80 years, and this is what our loyal shoppers expect from Kellogg’s. This pack change will allow us to continue to do this.