ÿþ< ? x m l   v e r s i o n = " 1 . 0 "   e n c o d i n g = " u t f - 1 6 " ? >  
 < r s s   x m l n s : x s i = " h t t p : / / w w w . w 3 . o r g / 2 0 0 1 / X M L S c h e m a - i n s t a n c e "   x m l n s : x s d = " h t t p : / / w w w . w 3 . o r g / 2 0 0 1 / X M L S c h e m a "   v e r s i o n = " 2 . 0 " >  
     < c h a n n e l >  
         < d e s c r i p t i o n > K e l l o g g s   N e w s   F e e d < / d e s c r i p t i o n >  
         < i t e m >  
             < d e s c r i p t i o n > L C M s   W r i t e   o n   W r a p p e r s   -   m a k i n g   l u n c h t i m e   f u n     < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / L C M s W r i t e o n W r a p p e r s m a k i n g l u n c h t i m e f u n / t a b i d / 8 0 9 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   0 5   J a n   2 0 1 2   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 2 - 0 1 - 0 5 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > L C M s   W r i t e   o n   W r a p p e r s   -   m a k i n g   l u n c h t i m e   f u n     < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > H a l f   a   b i l l i o n   d o l l a r s   w a s t e d   o n   N e w   Y e a r   w e i g h t   r e s o l u t i o n s < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / H a l f a b i l l i o n d o l l a r s w a s t e d o n N e w Y e a r w e i g h t r e s o l u t i o n s / t a b i d / 8 1 0 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   1 2   D e c   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 1 2 - 1 2 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > H a l f   a   b i l l i o n   d o l l a r s   w a s t e d   o n   N e w   Y e a r   w e i g h t   r e s o l u t i o n s < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > H a y l e y   L e w i s   t h e   n e w   f a c e   o f   m y s p e c i a l k < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / H a y l e y L e w i s t h e n e w f a c e o f m y s p e c i a l k / t a b i d / 8 1 1 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   0 1   D e c   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 1 2 - 0 1 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > H a y l e y   L e w i s   t h e   n e w   f a c e   o f   m y s p e c i a l k < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > F i b r e   i n   f i v e   -   T h e   q u i c k   w a y   t o   h e l p   s e t   k i d s   u p   f o r   t h e   d a y < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / F i b r e i n f i v e T h e q u i c k w a y t o h e l p s e t k i d s u p f o r t h e d a y / t a b i d / 8 1 2 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T u e ,   1 5   N o v   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 1 1 - 1 5 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > F i b r e   i n   f i v e   -   T h e   q u i c k   w a y   t o   h e l p   s e t   k i d s   u p   f o r   t h e   d a y < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   r e s p o n s e   t o   P a r e n t s '   J u r y   A w a r d s   2 0 1 1 < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s r e s p o n s e t o P a r e n t s J u r y A w a r d s 2 0 1 1 / t a b i d / 7 9 7 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T u e ,   0 8   N o v   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 1 1 - 0 8 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   r e s p o n s e   t o   P a r e n t s '   J u r y   A w a r d s   2 0 1 1 < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   r e s p o n s e   t o   2 0 1 1   P a r e n t s '   J u r y   n o m i n a t i o n s < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s r e s p o n s e t o 2 0 1 1 P a r e n t s J u r y n o m i n a t i o n s / t a b i d / 7 9 0 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   1 3   O c t   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 1 0 - 1 3 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   r e s p o n s e   t o   2 0 1 1   P a r e n t s '   J u r y   n o m i n a t i o n s < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > S p e c i a l   K   -   a t   a n y   t i m e   o f   t h e   d a y < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / S p e c i a l K a t a n y t i m e o f t h e d a y / t a b i d / 7 6 9 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   0 5   S e p   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 9 - 0 5 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > S p e c i a l   K   -   a t   a n y   t i m e   o f   t h e   d a y < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   J u s t   R i g h t   B a r l e y   & a m p ;   B e r r y   b r i n g s   n e w   f l a v o u r   t o   b r e a k f a s t < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s J u s t R i g h t B a r l e y B e r r y b r i n g s n e w f l a v o u r t o b r e a k f a s t / t a b i d / 7 7 0 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   0 5   S e p   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 9 - 0 5 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   J u s t   R i g h t   B a r l e y   & a m p ;   B e r r y   b r i n g s   n e w   f l a v o u r   t o   b r e a k f a s t < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > A l l   b r a n d   n e w   l o o k   f o r   K e l l o g g ' s   A l l - B r a n < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / A l l b r a n d n e w l o o k f o r K e l l o g g s A l l B r a n / t a b i d / 7 6 1 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   0 8   A u g   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 8 - 0 8 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > A l l   b r a n d   n e w   l o o k   f o r   K e l l o g g ' s   A l l - B r a n < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   C r u n c h y   N u t   C l u s t e r s   C e r e a l   R e c a l l < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s C r u n c h y N u t C l u s t e r s C e r e a l R e c a l l / t a b i d / 7 5 9 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   2 8   J u l   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 7 - 2 8 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   C r u n c h y   N u t   C l u s t e r s   C e r e a l   R e c a l l < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > " E x c u s e s ,   E x c u s e s ,   E x c u s e s "   -   A u s s i e   w o m e n ' s   u n h e a l t h y   w i n t e r   h a b i t s   a r e   p a c k i n g   o n   t h e   p o u n d s < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / A u s s i e w o m e n s u n h e a l t h y w i n t e r h a b i t s a r e p a c k i n g o n t h e p o u n d s / t a b i d / 7 5 6 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > W e d ,   0 1   J u n   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 6 - 0 1 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > " E x c u s e s ,   E x c u s e s ,   E x c u s e s "   -   A u s s i e   w o m e n ' s   u n h e a l t h y   w i n t e r   h a b i t s   a r e   p a c k i n g   o n   t h e   p o u n d s < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   l a u n c h e s   4 D   C h o c < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s l a u n c h e s 4 D C h o c / t a b i d / 7 5 4 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > F r i ,   0 6   M a y   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 5 - 0 6 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   l a u n c h e s   4 D   C h o c < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g   C o m p a n y   l a u n c h e s   t h i r d   g l o b a l   C o r p o r a t e   R e s p o n s i b i l i t y   R e p o r t   o n   E a r t h   D a y < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g C o m p a n y l a u n c h e s t h i r d g l o b a l C o r p o r a t e R e s p o n s i b i l i t y R e p o r t / t a b i d / 7 4 5 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   2 5   A p r   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 4 - 2 5 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g   C o m p a n y   l a u n c h e s   t h i r d   g l o b a l   C o r p o r a t e   R e s p o n s i b i l i t y   R e p o r t   o n   E a r t h   D a y < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g ' s   s o d i u m   r e d u c t i o n   p r o g r a m   c o n t i n u e s < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g s s o d i u m r e d u c t i o n p r o g r a m c o n t i n u e s / t a b i d / 7 4 3 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   2 1   M a r   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 3 - 2 1 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g ' s   s o d i u m   r e d u c t i o n   p r o g r a m   c o n t i n u e s < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > W o r l d ' s   l a r g e s t   d i e t   s t u d y   u n l o c k s   t h e   k e y   t o   m a i n t a i n i n g   y o u r   s h a p e < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / W o r l d s l a r g e s t d i e t s t u d y u n l o c k s t h e k e y t o m a i n t a i n i n g y o u r s h a p e / t a b i d / 7 5 3 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > W e d ,   0 9   M a r   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 3 - 0 9 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > W o r l d ' s   l a r g e s t   d i e t   s t u d y   u n l o c k s   t h e   k e y   t o   m a i n t a i n i n g   y o u r   s h a p e < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > I t ' s   B a c k   t o   S c h o o l   b u t   B r e k k i e   i s   o n   t h e   B a c k b u r n e r < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / I t s B a c k t o S c h o o l b u t B r e k k i e i s o n t h e B a c k b u r n e r / t a b i d / 7 5 5 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > M o n ,   2 4   J a n   2 0 1 1   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 1 - 0 1 - 2 4 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > I t ' s   B a c k   t o   S c h o o l   b u t   B r e k k i e   i s   o n   t h e   B a c k b u r n e r < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > C o n c e r n s   a s   c o n s u m e r s   f o u n d   t o   b e   c l u e l e s s   a b o u t   f i b r e < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / C o n c e r n s a s c o n s u m e r s f o u n d t o b e c l u e l e s s a b o u t f i b r e / t a b i d / 6 6 5 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > F r i ,   2 1   M a y   2 0 1 0   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 0 - 0 5 - 2 1 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > C o n c e r n s   a s   c o n s u m e r s   f o u n d   t o   b e   c l u e l e s s   a b o u t   f i b r e < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g   C o m p a n y   r e l e a s e s   s e c o n d   g l o b a l   C o r p o r a t e   R e s p o n s i b i l i t y   R e p o r t   t o   h o n o u r   1 5 0 t h   a n n i v e r s a r y   o f   f o u n d e r ' s   b i r t h < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g C o m p a n y r e l e a s e s s e c o n d g l o b a l C o r p o r a t e R e s p o n s i b i l i t y R e p o r t t o h o n o u r 1 5 0 t h a n n i v e r s a r y o f f o u n d e r s b i r t h / t a b i d / 6 4 6 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   0 8   A p r   2 0 1 0   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 1 0 - 0 4 - 0 8 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g   C o m p a n y   r e l e a s e s   s e c o n d   g l o b a l   C o r p o r a t e   R e s p o n s i b i l i t y   R e p o r t   t o   h o n o u r   1 5 0 t h   a n n i v e r s a r y   o f   f o u n d e r ' s   b i r t h < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > K e l l o g g   a c q u i r e s   S p e c i a l t y   C e r e a l s   P t y   L t d ,   A   l e a d i n g   n a t u r a l   c e r e a l   m a n u f a c t u r e r   i n   A u s t r a l i a < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / K e l l o g g A c q u i r e s S p e c i a l t y C e r e a l s P t y L t d / t a b i d / 3 7 8 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T h u ,   1 8   S e p   2 0 0 8   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 0 9 - 1 8 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > K e l l o g g   a c q u i r e s   S p e c i a l t y   C e r e a l s   P t y   L t d ,   A   l e a d i n g   n a t u r a l   c e r e a l   m a n u f a c t u r e r   i n   A u s t r a l i a < / t i t l e >  
         < / i t e m >  
         < i t e m >  
             < d e s c r i p t i o n > T e a c h e r s   R a t e   B r e a k f a s t   C e r e a l   T o p   o f   t h e   C l a s s < / d e s c r i p t i o n >  
             < l i n k > h t t p : / / w w w . k e l l o g g . c o . n z / T e a c h e r s R a t e B r e a k f a s t C e r e a l T o p o f t h e C l a s s / t a b i d / 3 7 6 / D e f a u l t . a s p x < / l i n k >  
             < p u b D a t e > T u e ,   0 9   S e p   2 0 0 8   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
             < p u b D a t e P a r s e d > 2 0 0 8 - 0 9 - 0 9 T 0 0 : 0 0 : 0 0 < / p u b D a t e P a r s e d >  
             < t i t l e > T e a c h e r s   R a t e   B r e a k f a s t   C e r e a l   T o p   o f   t h e   C l a s s < / t i t l e >  
         < / i t e m >  
         < l a s t B u i l d D a t e > M o n ,   0 5   J u n   2 0 0 6   0 0 : 0 0 : 0 0   G M T < / l a s t B u i l d D a t e >  
         < l i n k > ~ / D e f a u l t . a s p x < / l i n k >  
         < t i t l e > K e l l o g g s   R s s   F i l e < / t i t l e >  
         < p u b D a t e > F r i ,   0 3   A u g   2 0 0 7   0 0 : 0 0 : 0 0   G M T < / p u b D a t e >  
         < w e b M a s t e r > w e b m a s t e r @ e m a i l . c o m < / w e b M a s t e r >  
     < / c h a n n e l >  
 < / r s s > 
